Recent Works
The design process
behind my work
1. Find the real problem
I look past the request to the root cause, because the stated problem is rarely the real one.
2. Gather data
I pull from tickets, calls, session recordings and competitors so decisions rest on patterns, not opinions.
3. Define what success looks like
I turn findings into clear user goals with measures, even when no one has set them yet.
4. Prototype and test early
I put real prototypes in front of users quickly and let the results disprove my own assumptions.
5. Make the hard tradeoffs
I design for an ideal world, then trim to an MVP that can ship fast and still work for users.
6. Ship, measure, improve
I track outcomes after launch, close gaps fast, and iterate until the experience fulfills the vision.
Certifications
ISS. JUN 2019 | ISS. APR 2025
Issuing Authority: Nielsen Norman Group
Credential ID: 1030435
ISS. MARCH 2020
Issuing Authority: UX Design Institute
Credential ID: UXDI-0219-0926